Working Title Films-Distribution

Love Actually

• Released at the time the film was set, 3rd of November
• Directed by Richard Curtis, Working Titles favourite for "Rom Coms"
• Produced by Working Title and Universal Pictures
• Budget was £45,000,000
• Grossed £247,472,278 worldwide. Massive profit
• In the UK it grossed £62,671,632
• The advertising used the stars from the film
• November 16th 2003-Premier London
• November 6th 2003-Premier New York
• Stars made appearances at both premiers
• "Below the line" marketing included interviews by cast members
• "Above the line" marketing included the film being released in different languages
• The film won several BAFTA's. Target audiences included couples and females.

Wild Child

• Released August 15th 2008
• Directed by Nick Moore-New Directer. Working Title try and introduce new and up coming talents
• Production companies include Working Title, Relativity Media and Studio Media
• "Above the line" marketing included the poster being released in May 2008, early before actual release of film
• Film opened in 359 screens after 3 months of advertising.
• Used pink carpet and nail and beauty bars for premiering audience.
• This also targets the target audience
• Budget for the film £20,000,000
• Grossed £2,196,366 in the UK for 359 cinemas
• Grossed £19,786,125 worldwide  
• "Below the line" marketing included a competition for a goody bag.

Hot Fuzz

• Released 19th February 2007
• Directed by Edgar Wright
• Stars-Simon Pegg and Nick Frost
• Production companies-Big Talk Productions, Ingenious Film Partners, Studio Canal, Universal Pictures and Working Title
• Universal Pictures-Distribution
• Exhibited at london MCM EXPO
• "Above the line" marketing included posters that used intertextuality from Bad Boys to draw action fans etc
•  "Below the line" marketing included Simon Pegg and Nick Frost posting blog, Facebook page and a competition to meet the actors
• Target audience-Young males/Comedy and action fans/Shaun of the dead fans.
• Grossed £80,573,774 in America
• DVD was released 11th of June 2007.