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Information

• James Cameron-famed for big productions e.g Titanic
• Budget=$237,000,000
• Worldwide box office=$2.6 billion
• Won awards
• Cameron is really into technology He had the idea 20 years ago but didn't have the technology to create it.
• He could edit the image whilst it was being filmed
• Playing a film in 3D earns more than playing one in 2D
• Stereoscopic cinema is pirate proof.
• 70% of the film is CGI, including the female lead.
• The cast donned motion capture suits, suits with motion sensors on which copy human movement onto computers.
• It was acted on a "performance capture" stage. The stage was six times bigger than anything used in Hollywood before.
• They captured the realistic facial expressions using skull caps similar to the suits
• Motion capture makes 3D much easier , not just because it allows film makers to add special effects later, it lets the position the camera in the virtual world. Similar to how high end computer games are made.

New 3D

• The new 3D is called "the illusion of depth"
• It is filmed like our eyes see things. So the cameras film side by side and our eyes put the images together.
• Cameron developed a innovative film rig which filmed in this fashion.

Marketing innovations

• On Friday 21st 2009 all over the world there was a 15 minute teaser played showing footage from the film. This was a global marketing campaign.
• In London 21st April 2010m Twentieth century Fox home entertainment announced that it would launch the industries first rich media interactive trailer, in support of the DVD release on the 22nd .
• It was done to ensure people it can be viewed on T.V not just at the cinema.
• There was a digital marketing campaign which as global.

Exhibition

• Cinemas need to be especially equipped for 3D showings. The screen needs to be silver coated for the correct brightness and glasses distributed.
• Tickets for 3D are more expensive because of the glasses being lossed etc
• Most cinemas are not digitally equipped in the UK, 320 out of 3,600 are.