Film Four films-Distribution

The Lovely Bones

• Girl murdered
• Budget: £65,000,000 
• Distribution company-Paramount
• Production companies-Dreamworks,Wingnut,Film Four
• It had a limited release-3 theatres
• It grossed $44,000,000 in the US
• DVD release was April 2010-Very soon after theatrical release. Trying to make money.
• It cost £85,000,000 to market
• "Below the line" marketing included a 4 minute interview with Peter Jackson the director and featured videos
• There was a competition to win a trip to NZ ("Below the line")
• Wasn't much film competition in January
• Did fairly well due to people's general interest.
• Target audience- Females 13-20
• In the US it opened in Theaters in towns near schools and Uni's.
• Nominated for BAFTA and an Oscar

Releases:

• 24th November 2009 (royal cinema)
• 26th December 2009 (NZ)
• 15th January 2010 (US)
• 19th February 2010 (UK)

Slumdog Millionaire

• Directed by Danny Boyle
• Starred-Dev Patel and Freida Pinto
• Released-9th January 2009 in UK and 23rd January 2009 in the US
• Distribution companies-Foxlight search pictures, Warner Bro's, Pathe Pictures and Icon Entertainment International
• It had so many distribution companies because it had previously been a show and companies wanted in.
• Target audience-Adults and people who like love stories. Age rating 15
• Budget was £15,000,000
• It grossed £243,000,000, it was a massive success.

"Above the line" marketing:

• Poster released October 2008
• Second poster was released on buses etc
• Translated film into Hindi
• Used search engine tug to advertise.

"Below the line" marketing:

• Film Four released Banners on google advertising it, these were a cost a click method.
• Premiered whewre it was set-India.
• Slumdog website offered free downloads of posters etc
• Premiers in london took place in a Odeon cinema so it was open to the public as well.

This is England

• Release:2006
• Directed by: Shane meadows
• Budget of £1,500,000
• Grossed £1,539,372 good result for an independant British film.
• Sequel "This is England 86"
• Distribution-Film Four, Warp Films and Optimum releasing
• It was first premiered in Denmark at film festivals
• It got good reviews before being distributed
• "Below the line" marketing-It released the soundtrack
• It was only agreed to be distributed to a very small number of cinemas
• It was released in 62 cinemas out of 3,600. This doubled in four weeks due to word of mouth.
• Its competition was Spiderman 3