Working Title Films-Distribution

Love Actually

• Released at the time the film was set, 3rd of November
• Directed by Richard Curtis, Working Titles favourite for "Rom Coms"
• Produced by Working Title and Universal Pictures
• Budget was £45,000,000
• Grossed £247,472,278 worldwide. Massive profit
• In the UK it grossed £62,671,632
• The advertising used the stars from the film
• November 16th 2003-Premier London
• November 6th 2003-Premier New York
• Stars made appearances at both premiers
• "Below the line" marketing included interviews by cast members
• "Above the line" marketing included the film being released in different languages
• The film won several BAFTA's. Target audiences included couples and females.

Wild Child

• Released August 15th 2008
• Directed by Nick Moore-New Directer. Working Title try and introduce new and up coming talents
• Production companies include Working Title, Relativity Media and Studio Media
• "Above the line" marketing included the poster being released in May 2008, early before actual release of film
• Film opened in 359 screens after 3 months of advertising.
• Used pink carpet and nail and beauty bars for premiering audience.
• This also targets the target audience
• Budget for the film £20,000,000
• Grossed £2,196,366 in the UK for 359 cinemas
• Grossed £19,786,125 worldwide  
• "Below the line" marketing included a competition for a goody bag.

Hot Fuzz

• Released 19th February 2007
• Directed by Edgar Wright
• Stars-Simon Pegg and Nick Frost
• Production companies-Big Talk Productions, Ingenious Film Partners, Studio Canal, Universal Pictures and Working Title
• Universal Pictures-Distribution
• Exhibited at london MCM EXPO
• "Above the line" marketing included posters that used intertextuality from Bad Boys to draw action fans etc
•  "Below the line" marketing included Simon Pegg and Nick Frost posting blog, Facebook page and a competition to meet the actors
• Target audience-Young males/Comedy and action fans/Shaun of the dead fans.
• Grossed £80,573,774 in America
• DVD was released 11th of June 2007.

Film Four films-Distribution

The Lovely Bones

• Girl murdered
• Budget: £65,000,000 
• Distribution company-Paramount
• Production companies-Dreamworks,Wingnut,Film Four
• It had a limited release-3 theatres
• It grossed $44,000,000 in the US
• DVD release was April 2010-Very soon after theatrical release. Trying to make money.
• It cost £85,000,000 to market
• "Below the line" marketing included a 4 minute interview with Peter Jackson the director and featured videos
• There was a competition to win a trip to NZ ("Below the line")
• Wasn't much film competition in January
• Did fairly well due to people's general interest.
• Target audience- Females 13-20
• In the US it opened in Theaters in towns near schools and Uni's.
• Nominated for BAFTA and an Oscar

Releases:

• 24th November 2009 (royal cinema)
• 26th December 2009 (NZ)
• 15th January 2010 (US)
• 19th February 2010 (UK)

Slumdog Millionaire

• Directed by Danny Boyle
• Starred-Dev Patel and Freida Pinto
• Released-9th January 2009 in UK and 23rd January 2009 in the US
• Distribution companies-Foxlight search pictures, Warner Bro's, Pathe Pictures and Icon Entertainment International
• It had so many distribution companies because it had previously been a show and companies wanted in.
• Target audience-Adults and people who like love stories. Age rating 15
• Budget was £15,000,000
• It grossed £243,000,000, it was a massive success.

"Above the line" marketing:

• Poster released October 2008
• Second poster was released on buses etc
• Translated film into Hindi
• Used search engine tug to advertise.

"Below the line" marketing:

• Film Four released Banners on google advertising it, these were a cost a click method.
• Premiered whewre it was set-India.
• Slumdog website offered free downloads of posters etc
• Premiers in london took place in a Odeon cinema so it was open to the public as well.

This is England

• Release:2006
• Directed by: Shane meadows
• Budget of £1,500,000
• Grossed £1,539,372 good result for an independant British film.
• Sequel "This is England 86"
• Distribution-Film Four, Warp Films and Optimum releasing
• It was first premiered in Denmark at film festivals
• It got good reviews before being distributed
• "Below the line" marketing-It released the soundtrack
• It was only agreed to be distributed to a very small number of cinemas
• It was released in 62 cinemas out of 3,600. This doubled in four weeks due to word of mouth.
• Its competition was Spiderman 3