The male gaze-Laura Mulvay

Feminists see the gaze in three ways:

• How men look at women
• How women look at themselves
• How women look at women

film audiences have to "view" characters from the perspective of a heterosexual male.

Features of the male gaze
The camera lingers on the curves of the female body and events which occur to women are presented largely in the context of a mans reaction to these events.
This relegates women to the status of objects. The female viewer must experience the narrative secondarily by identification with the male.

Sexualizing of the female body even in situations where female sexiness has nothing to do with the object being sold is common to help promote the object to men. E.g cars.